Problem
- Client context: Munjeong Global Consulting
- Requested scope: Web Platform
- Business tags: Marketing, AI
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#Marketing, #AI
● Project Overview
FunnelBooster is an all-in-one funnel platform that allows users to design and operate landing pages, application forms, and messaging workflows (KakaoTalk, SMS, Email) — all from a single screen.
The entire UX, frontend, backend, AI, and infrastructure was developed by a single team at IT7.
● Business Value
• Content Lead Time Reduction: Sales and marketing teams can design landing pages, forms, and messaging flows in a unified tool, significantly shortening time-to-launch.
• Operational Efficiency: Automated point tracking and messaging settlements reduce the need for manual tasks and operational overhead.
• Integrated Dashboard: Campaign performance and messaging logs are visualized in a real-time dashboard for immediate decision-making across channels.
● Core User Features
• Landing Page Builder: Drag-and-drop sections and form templates with live preview and AI-based copy suggestions.
• Multi-Channel Messaging: Compose and send KakaoTalk (AlimTalk/FriendTalk), SMS, and Email through a unified interface with recipient targeting by group or landing page.
• Queued & Scheduled Delivery: Supports both instant and scheduled delivery with Redis-backed queuing to ensure stability during high-volume sends.
• Form Submission UX: Built-in toast notifications and consistent UI logic streamline visitor experience from submission to confirmation.
• User Guidance System: Inline validation for point usage, message byte count, and delivery types to prevent user errors in real-time.
● Admin & Internal Features
• Kakao Template/Profile Management: Integrates with Bizgo API for real-time tracking of template approval status and differentiates between AlimTalk and FriendTalk flows.
• Template & Group Management: Modular section templates (HTML/JSON) enable version control, cloning, and streamlined publishing workflows.
• Queue Monitoring & Recovery: SMS/Kakao workers, Redis recovery scripts, and automated point reconciliation logic reduce system downtime and human error.
• AI Prompt Library: Admin interface for managing AI prompts used in landing page and copy generation with support for CRUD operations and contextual mapping.
● Technical Architecture
• Frontend: SPA modules built with Alpine.js, styled using Tailwind CSS, modular component structure with reusable toast notifications and UI patterns.
• Backend: PHP (PSR-12 compliant), integrated clients for Bizgo/Kakao/SMS, and secure DB access via prepared statements.
• Data & Infrastructure: MariaDB for persistent data, Redis 7 for queues and caching, Docker Compose stack (PHP-FPM, Nginx, Redis, DB), environment separation via .env.
• AI & Automation: Custom API for AI copy generation and prompt management, Redis pipelines, rehydration scripts, point reconciliation and logging system.
● Results & Scalability
• Campaign Launch Acceleration: Automated landing page cloning and asset linkage reduced launch cycles from weeks to days.
• Operational Accuracy: Settlement logic and cancellation handling eliminated manual errors in billing and point tracking.
• High Availability: Consolidated token/auth management and messaging center integration ensured auditability and uptime.
• Future-Proof Design: Modular architecture enables rapid integration of advanced features like AI simulators and branded landing pages.