Hybrid App LAPIS Advertising System (APP+System)

Lapis Neon Co., Ltd. is a leading company providing innovative advertising and e-coupon platforms under the 'Neon' brand, offering more convenient and efficient e-coupon and advertising services. This project aimed to meet the diverse needs of various customer segments by building a comprehensive advertising and e-coupon platform comprising five main components: Customer APP, Merchant APP, Corporate Client Website, Franchise Headquarters Website, and Admin Website.

1. Customer APP

The Customer APP is an e-coupon and advertising platform that users can easily access. With a user-friendly interface, users can view advertisements, download, and use coupons. Key features include:

• E-Coupon Download and Usage: Users can download various e-coupons through the app and use them conveniently.
• Personalized Advertising: Offers personalized advertisements based on users' preferences and behavioral data.
• Notification Feature: Users can receive real-time notifications about new coupons and promotions.

2. Merchant APP

The Merchant APP helps franchise stores easily manage e-coupons and enhance interactions with customers. Key features include:

• Coupon Usage Management: Merchants can check the usage history of coupons by customers in real-time.
• Customer Feedback Collection: Collects customer feedback to improve service quality.
• Sales Analysis: Analyzes sales changes due to coupon usage and provides reports.

3. Corporate Client Website

The Corporate Client Website is a platform where companies can manage meal vouchers provided to their employees. Key features include:

• Meal Voucher Issuance and Management: Companies can issue and manage e-meal vouchers for their employees.
• Usage History Tracking: Tracks the usage history of meal vouchers by employees in real-time.
• Report Generation: Generates various reports based on meal voucher usage data to help companies manage costs efficiently.

4. Franchise Headquarters Website

The Franchise Headquarters Website supports efficient management between headquarters and franchise stores. Key features include:

• Franchise Management: Monitors and manages the operational status of each franchise store in real-time.
• Promotion Management: Distributes various promotions initiated by headquarters to franchise stores and analyzes their effectiveness.
• Integrated Reporting: Provides comprehensive operational data to the headquarters, allowing them to understand the overall business situation.

5. Admin Website

The Admin Website is responsible for the overall management and operation of the platform. Key features include:

• User and Permission Management: Manages access permissions for all users within the platform.
• Data Analysis and Reporting: Analyzes platform usage data to generate various reports, maximizing the efficiency of platform operations.
• System Monitoring: Monitors the overall status of the platform in real-time and provides quick responses to any issues.

Conclusion

The IT7 Advertising App & Web Platform Development project by Lapis Neon Co., Ltd. provides an innovative solution centered around e-coupon and advertising functions. By building a comprehensive platform that includes a Customer APP, Merchant APP, Corporate Client Website, Franchise Headquarters Website, and Admin Website, it offers convenience to users, efficient management tools to merchants and companies, and integrated management and analysis tools to franchise headquarters, satisfying the needs of all stakeholders. This project marks a significant step towards digital innovation for Lapis Neon, and continued growth and development are expected in the future.